A digital presence has become essential for any company that wants to develop its visibility. It’s a real asset for developing your image at the heart of more global competitiveness, if well used, can offer you a huge impact on a local, or even international scale.
This is why it is important not to take this tool lightly and to surround yourself with professionals to take your projects to the top. This is the role of a digital marketing agency, a true cornerstone of any business that, through its different poles, can support a project from its reflection to the transformation of potential customers online.
So it is crucial to choose the right agency to promote your business. When it comes to making this decision, the question arises: is a local or international digital marketing agency better?
The Concept of Local Digital Marketing
Local digital marketing is the part of local marketing that uses the different digital marketing channels and allows geographic targeting. It is entirely possible to target locally and very finely (of the order of a few meters) an individual who nevertheless consults a medium with national or international coverage (national media, Google, Facebook, etc.) in the context of local digital marketing.
The main means of digital marketing are therefore:
• Location -based digital marketing campaigns (Google Ads, Facebook ads, etc.)
• The use of Internet or mobile applications for location and routes based on GPS
• Online versions of “traditional” local media and local digital media. The process of digitizing brochures for example is a form of local digital marketing.
Benefits Of Working With a Local Digital Marketing Company In Dubai
● Proximity
Geographical proximity allows the digital company in Dubai to meet more easily with the businesses that require the services and therefore to put human relations at the heart of the exchange. Of course, it will always be possible to work with a digital marketing agency away from you thanks to phone calls or video calls. But what could be better than putting the human at the heart of your digital communication?
By meeting face to face, the interlocutor will more easily perceive your identity as well as the values of your business. Thus, he will be better able to offer you a coherent digital marketing strategy.
In addition, by using a local digital company in Dubai, in the event of a problem, new projects, etc., you can get them involved more easily and more quickly.
● Knowledge of the local market
A local digital marketing company in Dubai knows the local market, and the issues in the UAE environment and the clientele of the UAE. the employee to whom you are speaking will already be imbued with a profound knowledge of UAE customs, and history. This will allow him to offer you a winning digital marketing strategy.
● Word of mouth
A great added value to your business!
The local digital marketing in Dubai you are going to work with has other clients but also a life as a consumer. Thus, it will be easy and obvious during discussions to talk about you to other residents who may in turn be interested in your services.
● You participate in the local UAE economy
Finally, by hiring a local digital company in Dubai, you participate in the local economy. You employ another professional in your area. Also, as mentioned above, your surroundings will more easily and intuitively use your services in turn.
The Concept Of International Marketing Agencies
International marketing is based on the consumers and customers of each country. International marketing agencies take into account the behaviors, attitudes, and above all uniqueness of the targeted audience in the intended country.
To convince them, you have to put tailored strategies according to their local market.
Never forget that what works in the UAE for example is not necessarily replicable elsewhere.
The Benefits Of Working With An International Marketing Agency
● Escape from domestic market saturation
When the domestic market is saturated, there is nothing better than hiring an international marketing agency to increase sales. This allows companies to take advantage of new market opportunities as appropriate.
● Bypass global competition
With technological advancement, companies cannot avoid global competition today. International marketing is therefore of great interest since it allows them to anticipate the consequences of this competition on their profitability. And this is thanks to the acquisition of a better positioning in the international market.
● Exploiting the potential of e-commerce
E-commerce is now part of our daily lives, and its potential is growing at lightning speed. Ensuring the international development of a company and making sales explode is possible as long as it adopts a relevant international marketing strategy.
Do You Need Consultation To Effectively Achieve Your Company’s Goals?
We are ready to support any project idea you have with consultation based on years of local experience in the UAE market as a leading digital marketing company in Dubai as well as international experience as a skilled digital company internationally and then provide you with a detailed digital marketing proposal on how to implement your project in line with your goals and budget, fortunately, O2 combines local and international experience to serve both projects.