Instagram has almost 500 million people who use it every day globally. The latest statistics in 2024 according to Data Reportal show that Instagram users in the UAE have reached up to 7.00 million.
Many people and businesses use Instagram to connect with others, follow influencers, and interact with brands. Instagram is a great way for businesses in the UAE to reach out to a large audience.
To get noticed on Instagram, it’s important to work with a social media company in Dubai and keep track of your engagement rate. O2 has 6 tips to help your brand stand out on Instagram!
1. Choose Peak Posting Times
When you post on Instagram, the goal is to get as many of your followers as possible to see it. So, you need to make sure you post it at the right time that will give you the highest reach!
Knowing the best times to post your content helps increase your engagement rate on Instagram. So you need to know more about your community. At what times of the day are they connected? Are they more active on weekends? Post at different times of the week and analyze the results. In addition, Instagram offers business accounts and content creators a report on subscriber activity. This lets them know the days and times their community is most engaged.
2. Improve Your Engagement Rate On Instagram By Experimenting With Different Content Types
Instagram is a social media platform based on visuals. There are different post types: live, story, reels, carousel, photo, and video. You therefore have the choice to produce diverse and attractive content. Don’t be afraid to vary the posts and experiment with all the Instagram options. Lately, Reels has become popular.
Remember that what works for others may not be the most appropriate for your brand. In short, you have to stay creative, test the different types of Instagram posts, and then analyze what pleases your community the most. You will then know which media types generate the most engagement on your account!
3. Don’t Neglect Captions
Instagram is a social media platform based on visuals. There are different post types: live, story, reels, carousel, photo, and video. You therefore have the choice to produce diverse and attractive content. Don’t be afraid to vary the posts and experiment with all the Instagram options. Lately, Reels has become popular.
Remember that what works for others may not be the most appropriate for your brand. In short, you have to stay creative, test the different types of Instagram posts, and then analyze what pleases your community the most. You will then know which media types generate the most engagement on your account!
4. Use Relevant Hashtags Sparingly
Instagram allows up to 30 hashtags per post, but as always, quality is over quantity and based on a lot of research and experimentation, the best number of hashtags to use in your post should be between 3-5. More and more brands are choosing to declutter their posts by using very few hashtags, or none at all. If you want to use hashtags to boost your engagement rate, limit the number, avoid the most popular ones, and focus on long-tail or branded hashtags. Be Sure to choose them carefully, not just to please the algorithm but also to improve your following experience.
5. Engage With Your Followers
Like all social media platforms, Instagram is a great space to express yourself as a brand. It’s also a great ideal way to maintain your relationship with your target audience. The key to having an engaged community is to engage yourself!
Don’t let your posts get lost in the depths of the platform, keep them alive by responding to your followers’ comments. Show them that you read everything and that what they say matters to you. There’s nothing better than your followers feeling like they’re connecting with a human like them who responds to their suggestions, requirements, and even solves their problems, so avoid automated auto-responses and start connecting with people now.
6. Collaborate With Influencers To Improve Your Engagement Rate on Instagram
Conducting influencer marketing campaigns on Instagram is a solution that will allow you to improve your engagement rate. By partnering with one or more influencers in your field, you will have the opportunity to reach a wider audience, which will also impact your notoriety. Find influencers who are close to their community, and who communicate your business values effectively. You will thus be able to set up an effective influencer marketing campaign, which will allow you to gain visibility and build an engaged audience.
O2 has proven unparalleled success in selecting the best Emirati influencers for the community campaigns we have implemented because we rely on strategies that attract real influencers in the Emirati community. Therefore, in this particular step, you must seek the help of a Social Media Company In Dubai, O2 is definitely your best choice!
You're On the Right Track With O2 Social Media Company in Dubai
Now you know more about how to improve engagement on Instagram. Don’t be afraid to experiment and bring new and bold content to your community. What if integrated strategic marketing built on tangible growth results was the next step in developing your Instagram presence? The professional social media specialists at O2 social media company in Dubai will support you in taking charge of your Instagram growth with authenticity and creativity.