O2 Announces New Leadership Appointments

O2, a creative and performance-driven digital agency established in 2005, has announced new leadership appointments as part of its ongoing strategy to strengthen operational capability and enhance the delivery of integrated marketing and communications solutions. Now more than two decades strong, O2 remains a fully independent, fully integrated agency, continuing to evolve while staying true to its founding vision.

The appointments reflect O2’s continued focus on a model built around strategic thinking, creative excellence, and measurable execution, supporting the agency’s long-term growth and scalability.

As part of the leadership update, O2 has appointed Masa Daoud as Operations Manager and Nadim Zriek as Public Relations Manager. The appointments are designed to strengthen operational performance and elevate communications leadership across the agency.

In her role, Masa Daoud will oversee operational planning, workflow management, and internal processes across O2. With more than eight years of experience in PR and marketing, she will play a key role in supporting agency growth and ensuring that O2’s operational framework scales effectively in line with business expansion. Her appointment reinforces the agency’s commitment to building a strong, agile operational foundation that enables cross-team collaboration, consistent delivery standards, and high-quality output.

Nadim Zriek joins O2 to lead the public relations and communications function within the agency’s integrated offering, working closely across PR, creative, and social media teams. His role focuses on shaping communications strategies, overseeing campaign execution, and ensuring alignment across disciplines to deliver cohesive, high-impact work that strengthens O2’s positioning as an integrated agency.

Commenting on the appointments, Mohammad Johmani, Founder of O2, said:
“These appointments reflect our commitment to building strong leadership foundations as we continue to scale. Since establishing O2 in 2005, we have remained fully independent and fully integrated by design. By investing in both operational and communications leadership, we are reinforcing our ability to deliver performance-driven work with consistency, quality, and long-term value.”

The leadership updates underscore O2’s continued investment in internal capability and structure, supporting operational excellence and sustained value delivery for its partners.