The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) is a global leader in promoting knowledge, innovation, and creativity. We partnered with MBRF to develop a modern, cohesive brand identity that reflects its role in building a sustainable knowledge-based society.
Services
Branding , Social Media , User Acquisition
Client
Plotos
Year
2017
Challenge
MBRF required a brand transformation that would resonate with diverse audiences across the UAE and globally. The challenge was to balance its forward-thinking vision with its deep connection to Emirati heritage while maintaining relevance across various digital and physical platforms.
The challenge lay in devising a user acquisition strategy that not only met the immediate needs of our client but also aligned seamlessly with their overarching long-term objectives, ensuring sustained growth and measurable success.
Goal
Our objective was to create a dynamic and impactful brand identity that:
- Aligns with MBRF’s mission to foster global knowledge exchange.
- Appeals to a wide-ranging audience, from policymakers and researchers to educators and innovators.
- Establishes a strong visual presence that can adapt across events, publications, and digital platforms.
Result
We delivered a comprehensive rebranding solution that:
- Introduced a fresh and innovative visual identity reflecting MBRF’s leadership and vision.
- Enhanced user experience through an upgraded website and digital assets.
- Developed cohesive communication materials and event branding that positioned MBRF as a thought leader in global knowledge initiatives.
The new brand seamlessly connects MBRF’s Emirati heritage with its global impact, strengthening its presence on the international stage.
A remarkable 5x grown for our client, catapulting their success thoughts
