In Dubai, “Wasl” has become a household name—an identity brought to life by O2 from start to finish. Our team led the naming process, defined the brand strategy and crafted a cohesive visual system (logo, color palette and typography) that now appears across signage, marketing materials and digital channels. We then translated that identity into a fully responsive website, complete with intuitive UX/UI design, dynamic content modules and seamless integration with backend systems—ensuring the Wasl brand resonates consistently, both online and throughout the city.