For sixteen months O2 led a comprehensive brand identity engagement for Al Dahra Holding, one of the world’s largest agriculture companies. We began by partnering with regional stakeholders to conduct thorough market research, define a compelling brand strategy and craft a unified positioning and messaging platform. Our team then designed every visual touchpoint—from a refreshed logo and color system to packaging, signage, digital interfaces and marketing templates—ensuring each element aligned with the new brand story. By delivering a detailed brand book, flexible implementation toolkit and UI/UX guidelines for web and mobile applications, we created a stunning, consistent identity that reflects Al Dahra’s heritage and innovation while unifying its diverse portfolio under a single strategic vision.