O2 designed a fully responsive digital platform for Expo 2020—mapping visitor, exhibitor and remote-user journeys into an intuitive website and mobile app with real-time wayfinding and personalized schedules. Striking full-screen visuals, parallax storytelling and interactive timelines immerse users in themes like sustainability, while live data feeds, a bilingual CMS and 3D pavilion walkthroughs bring the fair’s global vision to life.